Proptivity is thrilled to supply high-performance 5G connectivity to the Epicenter store in Stockholm. In partnership with key players, including mobile operator Tre and global IT leader CGI, we’re bringing the power of 5G to physical retail spaces, allowing customers to receive tailored, real-time offers and information directly to user phone when in stores—no app required. Every interaction is personalized, private and fully GDPR-compliant, ensuring a secure experience from start to finish.
This 5G project aims to make shopping more convenient and engaging by delivering relevant updates directly to customers’ phones as they shop. Imagine walking through a store and suddenly receiving a personalized offer on a product you’re genuinely interested in—complete with a high-resolution product video and a map showing the quickest way to the right shelf—all with complete respect for your privacy. This approach combines the ease of online shopping with the unique benefits of being in a physical store.
Boost sales, and elevate service on the spot
With Proptivity’s high-performance indoor 5G infrastructure, powered by Ericsson’s latest equipment, these connections are seamless and reliable. For retailers, this means new ways to reach customers, boost sales, and elevate service on the spot.
“This project is a perfect example of how 5G can enhance everyday experiences in meaningful ways,” says Mikael Lundman, CEO of Proptivity. “By leveraging the latest in 5G technology, Proptivity’s high performing network is making it possible for customers to receive personalized, real-time updates while shopping—seamlessly and privately. We’re proud to be at the forefront of bringing the digital world into physical spaces, creating value for both customers and businesses.”
Together with Ericsson, CGI, Tre Sverige, Stockholm School of Economics, Epicenter, FASTR, Mobile Arts, and supported by Vinnova, this project is paving the way for a new era of customer engagement. By merging digital tools with physical spaces, we’re building a future where every store visit is more valuable and engaging for customers and businesses alike.
About Proptivity
Proptivity was founded to enable efficient 4G and 5G services from multiple operators indoors, initially focusing on Europe. The solution is tailored to meet the specific needs of property owners and mobile operators, offering a monitored, high-performance indoor network accessible to all operators. As buildings become more energy-efficient, indoor coverage can deteriorate without a dedicated system. Proptivity’s neutral infrastructure allows property owners and operators to deliver high-performance 4G & 5G indoors – sustainably and efficiently.