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Retail depends on mobile performance

 

Retail destinations rely heavily on smartphones throughout the customer journey, from product discovery to mobile payments and click-and-collect services.

Indoor mobile infrastructure provides 4G and 5G coverage inside retail environments, also known as in-building cellular coverage, ensuring reliable mobile performance for shoppers and retailers across stores, malls and parking areas.

Relevant for:

Asset managers responsible for attractive retail buildings

Developers designing next-generation retail destinations 

Owners upgrading legacy shopping centres

Tenants who wants to enable the hybrid shopping experience

In retail, the customer journey depends on mobile performance

Hybrid commerce relies on real-time mobile interaction throughout the destination:

In retail, the customer journey depends on mobile performance

Hybrid commerce relies on real-time mobile interaction throughout the destination:

Mobile payments and checkout

Shoppers expect instant mobile wallet transactions and seamless contactless payments. Signal instability directly affects conversion at the point of sale.

Click-and-collect and order fulfilment

Digital order notifications, pick-up confirmations and parcel lockers depend on reliable mobile performance across the entire asset.

Loyalty apps and in-store engagement

Brand apps, personalised offers and digital coupons must load immediately. Reliable coverage drives basket size and repeat visits.

Staff mobility and in-store operations

Mobile POS devices, inventory systems and real-time stock management rely on consistent performance across the floor plan.

Security and emergency communication

Retail staff and security teams must remain connected in stockrooms, basements and service corridors at all times.

“Reliable indoor mobile coverage is no longer a bonus.
It’s a prerequisite for us when choosing new store space.”

Weak indoor mobile performance directly impacts retail revenue.

In competitive retail markets, unreliable coverage can reduce shopper dwell time, lower sales conversion and weaken tenant appeal.

80% of shoppers use their mobile phone while shopping.

Cellnex Research, Kantar Sifo

94% of business leaders will pay more for buildings with reliable mobile performance.

Boldyn Networks

Only 4% connect to store Wi-Fi. The retail experience runs on mobile networks

Cellnex Research, Kantar Sifo

High-performance digital infrastructure is linked to up to 50% lower vacancy risk. 

Newsec 

Signal performance directly impacts sales conversion and shopper dwell time.

75% of businesses with connectivity mandates require support for all mobile operators.  

Boldyn Networks

Our future-ready indoor mobile infrastructure for the full lifecycle of your retail asset

Proptivity delivered the UK’s first fully shared neutral host indoor small cell infrastructure for commercial use, setting a new benchmark for multi-operator indoor 5G performance. Designed to replace legacy indoor systems and support hybrid retail environments:

 

A fully digital signal path from operator to user for consistent high performance

Fan-less antennas that operate silently in premium environments 

Compact, minimalistic hardware designed to blend into modern interiors 

Up to 80% lower energy use compared to legacy indoor systems

One agreement enabling all mobile operators in the building

Full design, installation and 24/7 operation under one accountable partner

Frequently asked questions about indoor mobile infrastructure in retail

Future-proof your retail destination

See how shared indoor mobile infrastructure can strengthen tenant performance and shopper experience across your asset.

Properties

Office

Retail & Malls

Hotels & Hospitality

Life Science

Hospitals & Healthcare

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Logistics & Industrial

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